Understanding Codes, Conventions and Current Practice in Corporate and Promotional Programming.

Understanding Codes, Conventions and Current Practice in Corporate and Promotional Programming.

Define libel and copyright and apply in a corporate / promotional video context?

Libel

This a false statement that is published and damages a person reputation.

Copyright

This is a law that give the owner of a piece of work the right to say how they want their work to be used and who they want using it. This also makes it if you release the work people can’t copy it in anyway as you have made sure it’s your own. This can be from anything that you have created like a book, piece of music, a video, images and a lot more.

This means that you cannot take/use the work if it is copyrighted without the owner’s permission. You can contact the owner so see if they would allow you to use it and it could cost you or even they will let you use it for free.

In Corporate / promotional video you will need to make sure that that you don’t fabricate lies about someone it could ruin their career. So, if someone said that one person was racist and if a reliable news source reports on it, it would be destructive for that person. Also, if you have any copyrighted images or just general media in general the business would be at risk of being sued and getting a bad reputation.  

The Equality Act 2010 is the act they made so you must consider all the options no matter their race, religion, disability and discrimination. This is saying no matter what the person is like if they have the skills and qualifications needed they must be hired an if you were to get fired because of one of these reasons you are able to take legal actions.

This happened with Miriam O’Reilly she had been fired from country file for being to old, and she ended up winning the case against the BBC and ended up gaining like £2,500.

This is to make sure

what law relates to obscenity and why can it be problematic/ variable in media?

Ofcom is the body that regulates TV and Film and ensures the content is appropriate for the viewers at the time. Like you wouldn’t want a child watching a show that includes a lot of sexual content. Therefore, the water shed exists it makes it so stuff that is not suitable for children is after a certain time which is 9pm.

Ethical Issues:

We must consider representation as media students as we don’t want to portray certain religions or races as a certain role. Like if we were to take someone an we were doing a piece about terrorism and we made the people who were Muslim do the terrorism bit, that would be wrong to make them that straight away. We would have to consider all the possibility’s and what kind of terrorism we are wanting and how else it could be portrayed. Also, with the places that you film in you have to make sure that they are portrayed in in a way that doesn’t make them look bad.

If the audience where to see that oh this race or religion were to be portrayed as a terrorist or a criminal in general. There is a chance that people will then start to see them how they are portrayed within the media. And how we are currently people are more likely to believe it.

Equipment needed:

Camera, Lights, Tripod, microphone are what is mainly needed for the production as you will need to film light up a shot and record audio if needed when filming as when you get a final product you will have an interview maybe, but you will definitely have footage of what they do. So, you’ll need the basics for filming really. But you can go all out an get steady cams go pros, and so on.

Depending on what the audience is for your business you would distribute the video in different ways or example if you were showing off your corporate video to people that were young adults you would most likely show it off on the internet, like YouTube. But if it was for a more mature audience you would probably show it off on a mainstream programme. This is all because it reaches the audience the video is for.

In a lot of videos, you would see a bunch of like smooth slider shots, free hand videos or even some still rule of third shots when interviewing people. In the video itself I would expect to see the stuff that the business is doing or have already done. Also, would expect to see some interviews say why they do it or how it even started.

Pre-production is key when making a promotional video you would probably start with a story board so you would get an idea of what to do. Then would move on to a shot list risk assessment, reeces and location releases. And etc.

All of the pre-production should be complete as you need it to confirm when you are filming an what you are filming. It doesn’t just help you it helps everyone know when they are filming or who they are even fliming.