Working to a brief

Project brief

A brief is something that the client will gibe you. It will tell you what you need to do. The client will tell you in detail what is a must what doesn’t matter but you can and how long that they would like the video. They will also tell you locations of where they want the project to be filmed. Its not just for a client in business ways either you can also be given one for competitions.

Tender

This brief is where the client will put out a brief and then companies will approach them with a pitch. This mean the client will get a bunch of views of how others are willing to do the project. Allowing then to pick one that suits their needs. But if you have spent time pitching it and don’t get picked unfortunately you have wasted your time but if you get picked you will now get a bunch more experience.

Formal

This is where you would have to follow a set of rules and complete a lot of legal paperwork to comply with the company’s regulations. Often given a contract made by the company that you would have to sign saying that you understand all the rules that they have set you. This will lead to a strict brief meaning you will have fewer creative opportunities over all.

Informal

These are very different to a formal brief as it means you can work more closely to the client to create the best outcome together. With theses types of brief there is a chance you already know the person so the chance of you already knowing the person so they deadline may not be as strict meaning the atmosphere is more relaxed.

Co-Operative

This means several people have been call upon to make the product that the client has required for you to do. For this communication is the way to go. You would need to communicate more on when you are filming and what you are filming to the others, so they are able to know what they can do to help it cant just be you doing all of the work as that is not what you have signed on to do.

Negotiated

Both of the people involved in this the client and the employee come together and negotiate one what the final idea should be and therefore it means that when creating the product, you are able to take more ideas to making it as you have spoke about what you both think is the best thing for it. With this it also leave a lot more space for creative ideas as you can always go back to the client as tell them why what you want to do will fit with the idea, then they can argue against it or even suggest an improvement to what you have done.

Negotiating

When we did the project for MESH, we had a sit down with Julie from the group and we spoke about our ideas and she put forward some of her, but we were open to do what we really wanted and negotiated that we thought some stuff was needed but other stuff wasn’t.

But this isn’t the only way you can negotiate when it comes down to the media industry as if a project comes to the actor and asks them to portray a character they have but they have only done that cos of the background like there race or religion that actor can negotiate themselves into a better role or get a really good pay from it.

Opportunities

Most people will respond to a brief in the hope they will get the opportunity to get work and to gain experience. Then from here they will be able to add to their portfolio which will then allow them to expand there work load in the future.

This project for me gave me the chance to learn what working for an actual client was like and needing them to like it. Not just the fact it was for me an my personal grade. I understood that the camera quality would need to be the best possible so we took as many shots as we needed for the project. We had to set up the cameras for the shot in a professional way for the interviews that I was apart of, this was to make sure that we had the best shots possible. We didn't really do more than one thing at a time as there was enough of us in the group to do everything we needed at once. I bough camera placement to the group, like where it should be or so on.

Mesh Research

Research.

GYBC

Great Yarmouth borough council are the local council that are responsible for Great Yarmouth and the surrounding area. They are responsible for pretty much everything in the surrounding area like the public safety to tourism.

They are in control of three neighborhood offices to help people. This includes Comeunity on Kings Street, MESH in Gorleston and the Make It Happen site which is at the Kings Centre. Each group helps and connects with the residents of the local area.

MESH

MESH is there for the Gorleston residents and their aim is to help the residents learn skills, so they don’t have to rely on the council services. They run a bunch of groups and help cover every day situations. They give advice in sectors like housing, money management and more.

Cutting hedge

Cutting hedge is a project that was set up with the help of MESH and was funded by the peoples help trust. There were incidents with residents where their gardens were over grown, and they couldn’t sort it out themselves due to disabilities and they were facing possible evictions. The project took people and took them theses important skills and then sent them off to help these people who couldn’t cut their own garden.

ENSFC

Our college got involved via Jane Palmer who is our community adviser. Julie from MESH got in touch in regards to a video that they needed to help promote there project which could then be shown at events to help get funding.

Mesh Evaluation

The task we were given was to create a promotional video for MESH and their project cutting hedge, this meant we had to constantly communicate with the company to make sure we were meeting their needs. We spoke to Julie, who was the first to approach us about it. She asked us for help creating it and said that we could have full creative control over the project.

Storyboard / strip brought in by Julie Woods to outline project

My personal role was to help interview two people who were involved within the project. I had to interview Emma who was a councilor and Justin who worked directly with Great Yarmouth Borough council. Then to edit the interview afterwards in premier pro.

Emma Interview Still

Justin Interview Still

I really enjoyed getting to go out and work for another company off site of college as it helped us understand more of what it is like to work for a company that will show of the work for the entirety of there business. It also helped push us out of our comfort zone as we had to arrange times with people we didn’t know and ask stuff about a project we barely knew about.

The most challenging bit of it was the time limit as we were given about 2 weeks to complete filming and editing and the pre-production. So, we had to plan our time very carefully and split up the parts and give them to certain people. So, like a group did the risk assessment and another did reeces an so on.

I think I were to do this again I would like to have more time to do stuff. So not a 2 week notice of it needing to be done. But would also use more than one camera to get different angles as it would have saved time to do it this way. Also, would have liked to get more knowledge of what I was doing and where I was doing it, so the pre-production would have been a lot easier to do, like the risk assessments.

I would like to say this tasked made me understand why deadlines are important and that I am going to try to stick to them as it would save me a lot of time in the long run. It has also help me understand the importance of group work more as if I were to do this task on my own, I doubt I would of gotten it done.

Overall I think this task has helped me with the knowledge of why deadline are helpful an important and that it was a great experience with working with an outside company. I am happy that I took part in this.

Company / Organisation logos

Understanding Codes, Conventions and Current Practice in Corporate and Promotional Programming.

Understanding Codes, Conventions and Current Practice in Corporate and Promotional Programming.

Define libel and copyright and apply in a corporate / promotional video context?

Libel

This a false statement that is published and damages a person reputation.

Copyright

This is a law that give the owner of a piece of work the right to say how they want their work to be used and who they want using it. This also makes it if you release the work people can’t copy it in anyway as you have made sure it’s your own. This can be from anything that you have created like a book, piece of music, a video, images and a lot more.

This means that you cannot take/use the work if it is copyrighted without the owner’s permission. You can contact the owner so see if they would allow you to use it and it could cost you or even they will let you use it for free.

In Corporate / promotional video you will need to make sure that that you don’t fabricate lies about someone it could ruin their career. So, if someone said that one person was racist and if a reliable news source reports on it, it would be destructive for that person. Also, if you have any copyrighted images or just general media in general the business would be at risk of being sued and getting a bad reputation.  

The Equality Act 2010 is the act they made so you must consider all the options no matter their race, religion, disability and discrimination. This is saying no matter what the person is like if they have the skills and qualifications needed they must be hired an if you were to get fired because of one of these reasons you are able to take legal actions.

This happened with Miriam O’Reilly she had been fired from country file for being to old, and she ended up winning the case against the BBC and ended up gaining like £2,500.

This is to make sure

what law relates to obscenity and why can it be problematic/ variable in media?

Ofcom is the body that regulates TV and Film and ensures the content is appropriate for the viewers at the time. Like you wouldn’t want a child watching a show that includes a lot of sexual content. Therefore, the water shed exists it makes it so stuff that is not suitable for children is after a certain time which is 9pm.

Ethical Issues:

We must consider representation as media students as we don’t want to portray certain religions or races as a certain role. Like if we were to take someone an we were doing a piece about terrorism and we made the people who were Muslim do the terrorism bit, that would be wrong to make them that straight away. We would have to consider all the possibility’s and what kind of terrorism we are wanting and how else it could be portrayed. Also, with the places that you film in you have to make sure that they are portrayed in in a way that doesn’t make them look bad.

If the audience where to see that oh this race or religion were to be portrayed as a terrorist or a criminal in general. There is a chance that people will then start to see them how they are portrayed within the media. And how we are currently people are more likely to believe it.

Equipment needed:

Camera, Lights, Tripod, microphone are what is mainly needed for the production as you will need to film light up a shot and record audio if needed when filming as when you get a final product you will have an interview maybe, but you will definitely have footage of what they do. So, you’ll need the basics for filming really. But you can go all out an get steady cams go pros, and so on.

Depending on what the audience is for your business you would distribute the video in different ways or example if you were showing off your corporate video to people that were young adults you would most likely show it off on the internet, like YouTube. But if it was for a more mature audience you would probably show it off on a mainstream programme. This is all because it reaches the audience the video is for.

In a lot of videos, you would see a bunch of like smooth slider shots, free hand videos or even some still rule of third shots when interviewing people. In the video itself I would expect to see the stuff that the business is doing or have already done. Also, would expect to see some interviews say why they do it or how it even started.

Pre-production is key when making a promotional video you would probably start with a story board so you would get an idea of what to do. Then would move on to a shot list risk assessment, reeces and location releases. And etc.

All of the pre-production should be complete as you need it to confirm when you are filming an what you are filming. It doesn’t just help you it helps everyone know when they are filming or who they are even fliming.

Finished Video

Advert Stuff

Mesh paper work