The Nature and Purposes of Research

The Nature and Purposes of Research 

Primary Research: 

This is research where you gather your own information of the topic that you are researching. This can be by doing surveys or questionnaires that people can answer this way you are gathering information that hasn't been collected before.  

"Primary research (field research) involves gathering new data that has not been collected before." http://www.bbc.co.uk/schools/gcsebitesize/business/marketing/marketresearchrev3.shtml 

The way I would have done this for my documentary is we had interviews with people to find out what they thought of our chosen topic. 

Secondary Research: 

This is information that you would have gathered for a source like a website like Wikipedia for information that you haven't gathered by yourself so have looked online for help. As you have got it online this is data that exists already. 

"Secondary research (desk research) involves gathering existing data that has already been produced."http://www.bbc.co.uk/schools/gcsebitesize/business/marketing/marketresearchrev3.shtml 

The way I did this for my documentary is we looked online on sites like Wikipedia for information about rap/hip-hop and where it originated. 

Comparison: 

In my opinion Primary research is better than secondary as it is more recent than the secondary information as you gathered it yourself. Also, you can trust it more as it you have gathered it and know it hasn't been tampered with by people online. 

Quantitative Research: 

This is a structured way of collecting and analyzing data that you have obtained. Its conclusive in its purpose as it attempts to quantify the problem. 

"It is conclusive in its purpose as it tries to quantify the problem and understand how prevalent it is by looking for projectable results to a larger population." 

https://www.sisinternational.com/what-is-quantitative-research/ 

This would have been when we send out a questionnaire for people to fill out, so we could then see how many people knew what and what they didn’t. 

Qualitative Research: 

This is what you would use to reveal a target audiences range of behavior and the perceptions that drive with reference to specific topics or issues. This is also information that you get in more detail and a lot more of.  

"qualitative research lifts the lid on what people think and, more crucially, why they think it. It’s a personal form of market research that enables you to learn the motivations and feelings of your prospects" https://www.bl.uk/business-and-ip-centre/articles/what-is-qualitative-research  

This would have been for the Tv advert when we asked people for detail of what they thought of the advert. 

Comparison: 

The difference between Qualitative and Quantitative Research is one is more statistical and the other is more detailed. So, you can analyze one easier as you are able to put it in to a table, but the other one stores more information.  

Data Gathering Agencies: 

BARB is a site that collects data for when people watch TV and what they watch this shows you for a daily basis or monthly. This is available for everyone to look at and it is also free to do so. Also, sites like IMDB do this as they store information that people have said about movies and what the rating is for the movie. 

UK data service collect data for a few things they do it for Unemployment, Crime or ill health rates for the country. This helps estimate all the stuff, so we could know how many people won't have a job or will be ill throughout the year. 

Audience and Market Research: 

This is where you would evaluate the amount of people that are watching, using or listening to a certain product this way you can tell if he product is being used enough and if you were to make a new one if it would be worth it as people might not use it. Also helps with looking for a good channel to post a advert on.

"research into the make-up and habits of the audience of a particular television or radio program or network"

https://www.collinsdictionary.com/dictionary/english/audience-research 

For the audience research that I did for the documentary we sent out a questionnaire for people to fill out that were around the age that we thought listened to the artist we did it on. This way we would know what people wanted out of what we were doing what their knowledge on the subject we were doing. 

We found out what we thought we already knew but it helps to back it up that most of the people we asked knew what the hip-hop rap genre was but there were a few that thought that it wasn't a genre. 

Production Research: 
This is where you would research that would help you find out what the characteristics of the product would be. Like what to name it, who would use it and when it would be used.
"Component of market research whereby the characteristic of a good or service, that will satisfy a recognized need or want, are identified."

http://www.businessdictionary.com/definition/product-research.html

In the Depict task we did we had to investigate how much the project would of cost us and what we wanted and what the project would have been called. So, for this we wanted a mask in the video so went with a fish mask that cost ups £15 and we investigated different things related to a fish and we went with the fear of fish which is Ichthyophobia and this fit the project as it was of a murderous fish.